Year
2025
Client
Pelikan Consulting
Category
Brand Identity & Website
Product Duration
6 Weeks
The project included logo design, a clean and structured website with a strong visual narrative, and matching business cards.
The brand is built around clarity, professionalism, and momentum – values that are also visually embedded throughout the digital experience.
The mark shows a right-facing pelican with its wing arched forward over the head — a gesture of foresight and protection. Its simplified, geometric silhouette balances motion and stability: the forward gaze and lifted wing suggest progress, while the grounded body and clean construction keep it professional and trustworthy. Paired with a clear wordmark, it reads as dynamic yet serious — confident guidance with a long view.
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