Year
2025
Client
Pelikan Consulting
Category
Brand Identity & Website
Product Duration
6 Weeks
The engagement covered the full identity: a custom logo and wordmark, a clear colour and type system, a structured website with a strong visual narrative, and matching business cards. Every element was built to feel of a piece — considered, calm and quietly confident.
The system is built around clarity, professionalism and momentum. Generous spacing and a restrained palette keep the experience focused, while the site guides visitors from positioning to proof without friction — the same forward motion Pelikan brings to its clients.
The mark shows a right-facing pelican with its wing arched forward over the head — a gesture of foresight and protection. Its simplified, geometric silhouette balances motion and stability: the forward gaze and lifted wing suggest progress, while the grounded body and clean construction keep it professional and trustworthy. Paired with a clear wordmark, it reads as dynamic yet serious — confident guidance with a long view.
