Year
2026
Client
Rita Börste
Category
Brand Identity & Website
Product Duration
8 Weeks
The W at the centre of the identity is not drawn — it emerges from negative space, formed by four interlocking elements that work within a structure rather than against it. Soft curves tapering to sharp endpoints hold the tension between authority and approachability in a single form. The wordmark in Montserrat Alternates echoes the same geometry, making mark and type feel like one conceived object. A restrained petrol palette — four steps from deep teal to pale, anchored by white — keeps the identity calm and spacious. Brass accents bring warmth as a deliberate counterweight: the human side of a brand that is, above all, built around people.
The project evolved organically from an initial brand brief into a comprehensive rollout across digital and print. A process that mirrors how Wirkraum itself operates: starting with clarity on the essentials, then expanding deliberately into every area where the brand needed to show up. Final deliverables included a logo with full visual identity system, a multi-section website, a brand guide, letter and invoice templates, business cards, stationery and an email signature. The colour system was additionally visualised in a spatial context, demonstrating that Deep Teal and Brass hold their own as a material language, not just as palette choices on screen.
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