Year
2025
Client
TOKAY'S
Category
Brand Identity
Product Duration
3 - 4 Weeks
At the center of the identity is the Tokay Gecko, a species native to the region and part of the everyday surroundings of the house. As a symbol, it anchors the brand in its location and expresses the connection between the built space and the surrounding jungle.
The logo was developed in a woodcut-inspired style, referencing traditional craftsmanship and artistic expression. Its structured, rectangular framing contrasts with the organic form of the gecko, creating a visual tension that results in a calm, balanced appearance — dynamic in form, quiet in presence.
The typographic system combines Museo Sans Rounded and ITC Juanita to balance clarity and character. While Museo Sans provides a calm, readable foundation, Juanita introduces a handcrafted, expressive accent inspired by woodcut typography.
The colour palette draws directly from the architecture and environment of the house — concrete, bamboo, clay, and earth tones. By working with muted, natural colours, the brand creates contrast to the vibrant tropical surroundings while reinforcing the feeling of a refined yet relaxed retreat.
The result is a brand that mirrors the place itself: calm, grounded and quietly confident. Natural materials, earthy tones and a woodcut craft language tie every touchpoint back to the house and its jungle setting — a refined retreat that stands apart from the village without ever competing with it.
